At the beginning of October 2022, Connecting Cultures and C.L.A.S.S. launched the third edition of the IMAGINING SUSTAINABLE FASHION AWARD (ISFA) for innovative models of communication in sustainable fashion.
The winning project will be announced on May 18 during a webinar scheduled at 4 p.m. that will be led by Anna Detheridge founder and president of Connecting Cultures together with Giusy Bettoni, CEO and founder of C.L.A.S.S., with the participation of Valentina Suarez, co-founder and general manager of Universo Mola and Vishal Tolambia, winner of Imagining Sustainable Fashion 2022.
The winner will receive a cash prize of 3,000 euros.
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IMAGINING SUSTAINABLE FASHION AWARD invited fashion designers, photographers, designers, illustrators, artists and other creatives to rethink how to communicate the new generation of values of an ethical and sustainable fashion system. An open call and a high-profile international jury to create an aesthetic that defines a new ethic.
We received 110 proposals on sustainable fashion communication: projects for traditional media, photography and awareness campaigns including social media, digital and phygital projects, immersive and virtual experiences.c.
All projects were evaluated by the international jury consisting of:
Anna Detheridge, Founder and President, Connecting Cultures
Giusy Bettoni, CEO and Founder, C.L.A.S.S.
Rita Airaghi, Director, Gianfranco Ferré Foundation
Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
Jeanine Ballone, Managing Director, Fashion 4 Development
Evie Evangelou, Founder and President, Fashion 4 Development
Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
Dio Kurazawa, Founding Partner, The Bear Scouts
Renata Molho, Journalist, former Editor-in-Chief of L’Uomo Vogue and Editor-at-Large of L’Uomo Vogue, Vogue Italia, Casa Vogue
Stefania Ricci, Director, Museo Salvatore Ferragamo
Jovana Vukoje, Senior New Brands Specialist, Camera Nazionale della Moda Italiana.
Caterina Niccolai offered her support as a technical partner and legal, copyright and intellectual property expert.
The Imagining Sustainable Fashion Award 2023 relies on young ambassadors who will promote the award through their communication channels:
Ren Collective, a nonprofit organization that supports brands, micro-businesses, professionals, and students who want to integrate sustainable practices into their business or education.
Iris Skrami, CEO and co-founder of Renoon, the platform that allows companies and consumers to engage on product transparency and impact from an app or directly within companies’ websites, one of the year’s rising startups, reaching more than 2 million people each month and aggregating hundreds of brands, over 70 of which have verified their claims.
Valentina Suarez, co-founder and director of the Latin American sustainable fashion movement Universo MOLA, a program of the Entre Soles y Lunas Foundation.
Vishal Tolambia, founder of Humanity-Centred Designs, researcher in the field of sustainability in textiles and fashion, winner of the 2022 award with the Fashion Affair project.
We would like to thank the main sponsors of the competition: ROICA™ from Asahi Kasei, the high-quality elastic fiber with an innovative range of smart functions to meet every contemporary wardrobe need for sports, underwear and fashion. ROICA™ has always been committed to promoting responsible innovation in the textile industry.
Bemberg™ from Asahi Kasei, an extraordinary fiber obtained from smart-tech processing of pre-consumer cotton processed through a traceable and transparent closed-loop process.
Also supporting the project are SUPREME GREEN COTTON® from Varvaressos, an innovative, transparent, traceable and socially responsible system that ensures sustainability from cotton seed to finished garment, and ECOSENSOR™ from Asahi Kasei Advance, a next-generation fabric collection that promotes responsible innovation with advanced high-tech performance.