Connecting Cultures in partnership with C.L.A.S.S. launch the first international competition for innovative models of communication in sustainable fashion. The competition invites stylists, photographers, designers, illustrators, artists and other creatives to rethink how to communicate the new generation of values of an ethical and sustainable fashion system. This open call will be judged by a high profile jury of international standing with an aim to create an aesthetic that defines a new ethic.
Why a prize for Imagining Sustainable Fashion?
The challenges facing the fashion industry today are many and complex. This competition will shine a spotlight on an industry in crisis and bring about a transformation so that sustainability, innovation, and style co-exist seamlessly; so that these important values are communicated to consumers; and so that people who are truly elevating sustainable fashion – on an aesthetic level and in terms of design and production – may be recognized and rewarded.
How to apply
To participate in the competition, send your proposal to email@example.com by midnight on 12 January 2021. The call for proposals opens on October 6, 2020. Proposals for traditional media such as editorial projects, fashion events, photography and advertising and new digital and phygital projects, from social media campaigns to gaming and even immersive and virtual experiences will all be accepted.
SUBMISSION GUIDELINES: DOWNLOAD PDF HERE!
Selecting the project winner is a high profile jury that includes artists, fashion professionals, and marketing experts, all leading voices in the sustainable fashion industry:
Anna Detheridge, Founder & President, Connecting Cultures
Giusy Bettoni, CEO & Founder, C.L.A.S.S.
Rita Airaghi, Director of the Ferré Foundation
Paola Arosio, Head of New Brands and Sustainability Projects, Camera Nazionale della Moda Italiana
Jeanine Ballone, Managing Director, Fashion 4 Development
Evie Evangelou, Founder and President, Fashion 4 Development
Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana
Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
Dio Kurazawa, Founding Partner, The Bear Scouts
Renata Molho, Journalist, former editor-in-chief of L’Uomo Vogue and editor-at-large of L’Uomo Vogue, Vogue Italia, Casa Vogue
Lucy Orta, Chair, Art & the Environment, University of the Arts London
Stefania Ricci, Director, Museo Salvatore Ferragamo
The winner will be announced in March 2021 and will receive a cash prize of €3,000.00.